A manufacturers' representative, also known as independent sales representatives or sales agent, is an individual, sales agency or company that sells a manufacturer's products to wholesale and/or retail customers.
A Rep Firm is an independent business that employees one or more manufacturers' representatives. Typically any given Rep Firm specializes in a certain type of industry, customer vertical or specific categories of manufacturers products.
When manufacturers are ramping up new business or anticipate regular sales volume that cannot justify hiring a full time salaried and/or commissioned Sales Rep or Account Manager, partnering with an experienced Independent Sales Rep or Rep Firm is an ideal low cost alternative to help you find new customers and to grow your revenue in an assigned territory or region.
Good independent manufacturer's reps will have established relationships with key contacts within targeted dealers and resellers. They will also fully understand the appropriate processes and procedures for establishing new product lines within targeted accounts and can make recommendations on the most cost effective ways to grow business within these accounts. They will become product experts and can arrange meetings with management and leadership teams and can also provide solution training to sales, engineering and other key contacts or groups within targeted organizations.
When it comes to Rep Firms, the key differences between the quality of your representation will be quality of customer relationships, industry experience, technical experience, professionalism and most importantly, reputation. We take pride in our level of experience in the products we represent, the quality of our personal relationships, the knowledge base with our accounts and industry, and we have earned the trust and respect of key management, sales, product management and engineering contacts with key accounts throughout the Western US to help you significantly grow your business with minimal cost.